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Guest post: my story – Michelle Lee, founder of the online maternity boutique

March 9, 2012

With our resident blogger away on maternity leave (our founder Jules!) and enjoying being Mummy to new baby Sacha, we’ve invited a few “guests” to share their birth stories with us.

Introducing Michelle Lee, Founder of recently launched website: the online maternity boutique

“Mommy, Mommy….!”

I wake blurry-eyed to my 2 year old Little Man, pulling on my bed covers, grinning ear-to-ear full of zest and energy. My phone starts ringing, it’s my web developer ironing out some issues on the site and it’s not even 7:30am. This is a snippet of the past week as founder of Keungzai – The Online Maternity Boutique.
Rewind 4 years: I had conformed to the London ‘rat race’, working for – enjoying the buzz of the Womenswear buying department, learning from an abundance of great creative individuals and of course making invaluable friends. A few years in, I fell pregnant – I wasn’t glowing, I wasn’t full of happy hormones. I felt lethargic and felt constant nausea. The last thing I wanted to do was work, (but I had no choice there). And I really did not feel up to being pushed about the high street crowds with my back aching, precious bump in tow and highly sensitive stomach!  I was frustrated at the lack of choice, lack of quality and lack of stylish maternity clothes on offer both online and offline.  The experience inspired me to start my own maternity label, available online 24/7, allowing fashion-forward mums to browse the shop from the comfort of their own homes.
Keungzai stocks well known brands such as Amoralia and Peaks of London alongside Keungzai own label. We’re an independent start-up business but I’m proud of what we’ve achieved so far, designing and manufacturing all our own label product in Britain. I hope you like it too!

Thank you Michelle, for sharing your story with us, and we look forward to hearing about your next challenge – potty training!
Amoralia x

You can follow Michelle on twitter @MicheleKeungzai and @Keungzai also would love to say hello to us @AmoraliaLondon
Michelle is also running a prize draw over on her facebook page for a chance to win £350 of product, including some Amoralia-lovelyness… so pop over, like their page, and tell them *Amoralia sent me* for an extra chance to win!

Oh! And don’t forget, we’d love you to vote for Amoralia in the Prima Baby Fashion Awards too, we are toooo excited for words to be nominated for Best maternity swimwear, Best maternity lingerie and Best maternity sleepwear.

click here to vote

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