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Lights, camera, action!

November 17, 2010

Here at Amoralia HQ we’re getting set for our AW’11 shoot tomorrow.  We’ve designed the collection, got the location, chosen the models and have a brilliant photographer. Our samples have been steadily flowing through over the last few weeks, so you’d think we’re well on track for the perfect, easy and enjoyable shoot. Not quite…

Last week our first samples for the nightwear collection tricked in, but to our surprise and much to our amusement were all a lurid bubblegum pink! And believe us, it did not look good enough to eat.  But don’t worry, they’ve already sent us the new ones in a gorgeous deep aubergine.  We couldn’t quite let our model look like a ginormous marshmallow!

We’ve also had a change of heart on the colour of the bows on our lingerie.  We stumbled across the perfect ones only yesterday and couldn’t let them slip through our fingers. With just hours to go until the shoot tomorrow, this change of decision has meant that yours truly has been left with the un-stitching and resowing!

Luckily the house we’ve chosen is perfection itself and  has made us all at the office more than a little bit envious.  All we need to do is add a few finishing touches to give it the Amoralia feel. Lots of gorgeous flowers should do the trick.  So, wish us luck! We’ll make sure we capture everything on camera tomorrow just for you.

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