Not only have I just found out that a lovely friend is pregnant (and no, we’re not celebrating because of the bra-selling opportunities – what do you take us for?!), but we also saw that our Nougatine bra won Junior Pregnancy & Baby’s Best maternity bra. Hurrah!

We’re used to hearing about US celebrity baby showers (Ashlee Simpson, Nicole Richie, Jessica Alba) but word has it that they’re the hot new thing on our shores too. We stumbled across The Ultimate Baby Shower company and love what they offer: bespoke events at home or at one of their spectacular venues (think Claridges, The Soho hotel, snuggly drawing rooms and luxurious suites). They provide exclusive favours, classic cakes, beautiful iced cookies, stunning baby gifts, a gift-boxing service and more. You can develop a gift list  for all your essentials, then let them plan the rest. We say it’s a great excuse to get all your girlfriends together in one place (probably the first time since your Hen – how DO we get those diaries to coordinate?!) and a last chance to be the centre of attention before the little one takes centre stage. Are we still superstitious about having these, or is it time to move on? Have you hosted one? Let us know what you think!

The ultimate baby shower